Web Globalization Webinars
Presented by John Yunker
The Best Global Web Sites (and Why)
The smartest way to improve your Web site is to first learn what traits the best global Web sites have in common. Drawing on results from The 2008 Web Globalization Report Card, author John Yunker sheds light on best practices exhibited by the global Web sites of Google, Cisco Systems, Volvo, and Caterpillar.
Listen as John Yunker, Founder of Byte Level Research, shares:
- The most popular languages on the Web today
- The latest global navigation trends
- The “most improved” global Web sites of the past year
Watch "The Best Global Web Sites (and Why)"
The Art and Science of Global Navigation
A company’s “global gateway” can make or break the success of its localized Web sites. This presentation provides a four-step global gateway methodology that executives can follow to develop a successful global navigation strategy. Web sites profiled include Google, IKEA, XING, and Philips.
Participants will learn:
- How to increase traffic to localized Web sites by 10% or more
- How geolocation can improve the user experience
- What internationalized domain names (IDNs) are and why you care
Watch "The Art and Science of Global Navigation"
Web Globalization Trends to Watch
Find out where the global Web is headed. From machine translation to Web-based translation tools, the practice of Web globalization is changing almost daily. This presentation highlights some of the key trends that all marketing and IT executives should be aware of in technology, translation, and content management.
Participants will:
- Learn the risks and rewards of translation crowdsourcing
- Understand how statistical machine translation is being used by Google and others
- See how companies are now using local-language blogs
Watch "Web Globalization Trends to Watch"
John Yunker, Founder of Byte Level Research
 |
|
Founder of Byte Level Research, John Yunker consults with many of the world’s leading multinational companies, providing Web globalization training and benchmarking services. One-third of the Fortune 100 companies are current or past Byte Level clients.
Since 2000, he has authored a number of landmark reports on Web globalization, including The Art of the Global Gateway and The Web Globalization Report Card, now in its 5th edition.
In 2002, John authored the first book devoted to Web globalization, Beyond Borders: Web Globalization Strategies. Widely acclaimed, the book is now used in a number of university and corporate training programs.
John authors the Global by Design blog and is a 2008 Fellow of The Society for New Communications Research. John has a bachelor’s degree from the University of Missouri School of Journalism and an MS from Boston University.
|